Purpose of Assignment
The scope of this assignment is to fix students in the erratic role of a tradeing director after a while a height minatory the organization's inception. Students gain accord to a specific scenario that requires them to harangue the concepts twain critically and creatively to work-out the scenario's fix.
Resources: Marketing: Ch. 2: pg. 40-46, 54-69; Ch. 3: pg. 72-92; Ch. 8: pg. 207-227; Ch. 9: pg. 242-257
Scenario: You are the tradeing director for a national nonprofit benevolence whose funding is fixed on conjunction fees. You've noticed a keen distil in new conjunctions and a extricate in rehearse memberships, which is minatory your form's force to survive and gain-ground. You entertain unwavering to tool the Five-Step Marketing Research Process to succor learn the height and generate disruption strategies to tool.
Create a 10- to 20-slide (not counting the secure slide and intimation slide) Microsoft® PowerPoint® grant after a while speaker's notes on the Five-Step Marketing Learning Approach detailing how you gain use each tread to work-out the conjunction outcome the national nonprofit benevolence is confrontment.
Address the subjoined in your role as tradeing director:
Define the Five-Step Marketing Learning Approach and discuss the avail of learning in tradeing.
Describe each tread of the Marketing Learning Approach (one slide for each tread) in specialty including its intent, and generate an issue aligned to the scenario over to exemplify how that rate would be tooled toward the height's disruption.
Define the two images of learning basis this process gathers and their pros and cons. Share issues of each image that would be conducive in solving the scenario.
Compare and dissimilarity the Five-Step Process after a while two resource methods for conducting tradeing learning. What are the pros and cons of each?
Define what it resources to specify a advantage and agree an issue to exemplify how the national nonprofit benevolence in the scenario can use the strategy to succor acception target trade attention.
Explain how differentiation gain succor aspect the form.
Cite a stint of two peer-reviewed sources after a while one life from the textbook or the University Library.
Format your grant congruous after a while APA guidelines.
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